FASHION VLOGGING

‘Whatever you choose to wear is how you choose to present yourself to the world, especially, today when human contacts are so quick. Fashion is instant language’ – Miucca Prada

      Fashion exists from time immemorial. But it is only now when people contemplated this as an indispensible component of life. However, still, a huge fragment of this multifaceted industry is under the rock.  Such an oblivious fragment is the post of ‘fashion vlogger’.

Fashion is an extreme pop up for youngsters who never want to stop experimenting. Developing the skill from an early age and its features as a hobby is a significant step. For many of those who ponder it as a fantasy, it must be time to change their perception as fashion always means a fresh down to earth aesthetic relies. It always sounds completely hilarious to Indian parents when they hear their kid aspiring goals that belong to the creative genre. When you seize fashion as a hobby and a carrier, it will definitely create a great fuss in the society that we live in right now. But you must master the art of ignoring negativity before you try to master something else, and it just makes the path to your destination a lot easier.

Taking in fashion as a hobby just means being crazy and creative when you shop for an outfit or you do your makeup or It could be just simple as about how you can take a basic white tee and dress it up and dress it down. However, everything that seems to exist as a piece of work or occupation requires an adequate amount of experience and complete determination to hunt it and slay in.

Fashion has a considerable hold on social media. Youtube and Instagram are some of the biggest platforms to give opportunities and promote fashion as a really productive and efficient operation. People like Kendall, Kylie, Kim Kardashian, Jaclyn Hill have ascertained it. The gifted icons called influencers or content creators on such platforms, can enhance one’s mind, broaden their vision, and help them to unfold their inner talent. Indian fashion YouTubers like Komal Pandey and Sejal Kumar are the perfect examples of how years of analysis can strengthen one’s ability and give absolute revolution to someone’s thoughts and ideas. It is even too easy in this digital world to take inspiration and conceptualization from a bunch of videos posted on YouTube, there are numerous of articles and blogs on the internet, there are magazines like cosmopolitan and Vogue, it just completely depends on your flexibility that how much of the content you can really absorb in. Furthermore, some of them have the finest versions of this fashion industry which can just lift up your brain to another level.

You can always channel your creativity by roughly sketching out your ideas, sewing your own clothes, and creating your own set of accessories and once you become proficient in it, upload them as tutorials on the internet. And, of course, vlogging is not an easy job where you have to be also good at videography, lighting, and your communicative skills.

The craze for fashion comes from within but the finest work is never innate, it comes from a wide range of experiences. Therefore, one can always start off from a smartphone, natural lighting, and a decent background, you don’t need an expensive camera or lights at the beginning. You can pen down the stuff and practice in front of the camera to develop your articulation. Editing apps are very convenient to use or you may refer to YouTube videos to learn the process. Most of your focus has got to be on scrutinizing your notions of fashion. You must be distinctive and unique in your own way to make something up on your aisle.

The things one must assure about the outfit are that the clothes must be of the person’s fit i.e. not too loose or not too tight, you may go creative with the color palette but not crazy, never compromise with fabrics; it decides the fall and lustre of the clothing, you must get on the right code, for example; you can’t wear casuals for a party, and at last; invest on makeup, jewellery, footwear as it accentuates your outfit a lot. As a fashion influencer, you must know about all-time basic fashion trends such as print on print (creating an outfit that includes a print of not the same kind), layering (dressing up in a way with clothing that compliments each other which is worn on top of one another), color blocking (choosing colourful pieces that do not belong to the same colour tribe), monochromatic outfits (pieces those are of same colours but of variant shades and tints) and many more, also about different kinds of accessories, and regarding footwear, fabrics, makeup, etc.

Nevertheless, Fashion has infinite facades and the above-provided pieces of information are not enough to commence your own vlog. You have to think out of the box to deliver quality content to your viewers. This was just an effort to make the readers realize how aesthetic fashion certainly is. On the basis of these, you may search for such content on Google or the great app, Pinterest.

Vlogging: Potential Career Option

 When you want to be skilled at your business, you must know the required strategies.

 Let it be Youtube (Vlogging Platform) for instance. Before uploading a video on YouTube, you must understand how Youtube’s algorithm works. YouTube focuses on recommending videos according to the individual’s search query. The home page suggests the kinds of videos he/she likes to watch. YouTube prioritizes on three main elements – Relevance, Engagement, and Quality (Search Youtube’s Algorithm on Google). It mainly centralizes on providing the viewers what they want (recommendations), analyse how much time they spend on the video (control bait and switch tactics), and tries suggesting trusted channels. 

Therefore, to make your viewers keep watching your channel, be consistent i.e. do not upload all your video content at one channel, learn how to clickbait and upload thumbnail (make sure without being penalized), promote your videos as much as you can (on other social media), creating playlists to make your viewers keep watching, collab with other YouTubers, etc. (To learn more, search shopify.in How the YouTube Algorithm works in 2020 not sponsored)

  Earn money from YouTube!

YouTube had opened many doors to earn money. And vlogging is completely eligible as a potential career option, let it belong to any genre like comedy/skit or educational or lifestyle or fashion, etc.  You can earn  money on YouTube through Advertising revenue, Channel Memberships, Merchandise Shelf, and YouTube Premium Revenue. ( Search How to earn money on YouTube support.google.com )

   To wrap it all up, fashion blogging can not only be pursued as a hobby but also can be developed as a career. It unravels all the aspects which can make a person insecure to prefer it as a career. Fashion expresses a person’s uniqueness and celebrates its essence. Fashion has a wide spectrum and carries the power and credit to influence perceptions. Taking everything into consideration, it strongly represents ‘Fashion is the armour to survive the reality of life’ – Bill Cunningham