At a time, when small businesses are facing plenty of hardships, it’s high time that we have entrepreneurship knowledge so that we are no longer lagging, no matter what dilemmas come our way. For starting a business you need not be an entrepreneur. All you need to have is a passion to work, keeping aside your ego of having a ‘prestigious’ job and treating every work as much as important.
No doubt, the coronavirus pandemic has resulted in many people sacrificing their jobs. This brings up the issue of the sustainability of their families. These current situations have made people experiment with work that is beyond their comfort zone to provide their families with a decent life, if not a luxurious life. Many have attained success in this, but unfortunately, some couldn’t because of their ineptitude. Nonetheless, they must keep trying and figure out the area in which their interest point lies. One of the business startups that would be relevant keeping in mind the current scenario is ‘baking.’ It not only is a thoughtful way of bringing in money but is also a pleasure and in huge demand nowadays.
Why Baking?
Baking is a very good option for anyone who thinks of starting a business for the sake of sustaining their families or simply as a source of pocket money so that they can fulfill their needs. There is no age limit for this business start-up. One doesn’t even need to procure a certificate course in baking, with lots of recipes easily accessible on Google and tons of videos uploaded on YouTube. And baking does not only include cakes but also burgers, pizzas, pies, and other delicious snacks. All that is needed is creativity so that the products look impressive and attracts customers to buy them.
What about Promotion?
Also, the promotion of the business is quite simple. All you need to do is, share the posters and vivid pictures of the products on social media platforms. Create a brand so that your products look credible. Constantly keep in touch with your followers by uploading the products you have baked so that they realize your potential and place their orders. Start with the basics and slowly climb the ladder to the advanced. No business gets success without facing difficulty and the factor of time. Ask people to give their valuable feedback so that you can improve. Ask them for the flavors and varieties they would like you to add, and try exercising them in.
What not to do?
Unless you’ve gained expertise, never sell a product. Selling incompetent and underrated products will make you lose customers. If any product fails to reach the perfect mark, discard it and bake a new product. Attract people to buy your products by adding offers and discounts. The target audience of the business is anyone who has a ‘sweet tooth!’ After all, we all love cakes! Always behave with your customers in a kind and compassionate way. And remember that ‘the customer is always right’, no matter what the problem is. Practicing this motto will surely help boost your business.
Home bakers have received so much demand nowadays, that they have come to raise their prices to a much higher level even though there is no much investing. Remember! All you need to do is, sell your products at a lowers price. Keep yourself a substantial profit so that people buy you tasty products at a reasonable rate. The more your products get sold, the more experienced you become. Take up the challenges of baking customized cakes because satisfying the customers means promoting your start-up business. Be on the continual run of being advanced at every step and very soon you will be known as the finest baker in town.
Bake as if it is your hobby and not a means of gaining money. It’s not complicated! All one needs is a commitment towards the business as the adage of faithful service. There will be ups and downs, but never give up on the work you are capable of doing. ‘Service to man is service to God’ and hence, no work should be looked down upon. All you need in the work is honesty, dedication, and the force that keeps pushing you forward.
By: Ashwini Sequeira
